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The Seven Key Elements To A Successful Web
SiteWhether you already have a web site or
you're considering creating one, you need to take
care of 7 key elements if web site design if you
want to be successful online.
1. Site Design –
AestheticsA business web site needs to
look
- Professional with a distinctive logo and
header
- Clean and uncluttered
- Sharp with relevant text and graphics
- Appropriate to the subject
matter
2. Site Design –
Usability
- Navigation must be straightforward and
intuitive
- Content must be clear and to the
point
3. Sales Copy
- Sales copy must be engaging and
involving
- Sales copy must entice the visitor to take
action (buy or return to buy)
4. Marketability
- Marketing features must be built into the
web site from the beginning
before it ever goes online
- These features will be capitalized on
later.
5. E-commerce
- E-commerce solutions must be factored into
the overall web site design
- You can choose between your own merchant
facility and 3rd party providers
6. Hosting
- Hosting can be part of a web building
package or purchased separately once the site is
ready for launch.
- There are nineteen items on the checklist
for a good web host
7. Online
Marketing
- There are at least a dozen key strategies
for successfully marketing your web site
online.
- You only need to utilize 3-4 to make your
site
work.
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