Are Your Headlines The Kiss of Death?

I've just been re-reading Sean D'Souza's excellent articles on the psychology behind writing killer headlines and sales copy.

In case you don't know, Sean is the copywriting wizard from New Zealand who gets rave reviews from marketing masters like Jay Conrad Levinson and David Garfinkel. Sean is so perceptive when it comes to ferreting out the real reasons why people respond to an ad and buy a product - or run like rabbits after reading a couple of words - that many people think he's a trained psychologist. No he's not - he's simply a brilliant observer of human nature whose insights you don't want to miss.

Due to his hectic schedule, Sean's site hasn't been updated in a while, but luckily you can still get access to a wealth of free articles. Just go to Psychotactics.com.

Till next time,

Marguerite Bonneville